Brand Logo Story

The logo is a simplified version of the process or foundation concepts for my coaching practice:





The arrow represents the fearless mindset we need to empower ourselves, to take the steps required, to face the changes and challenges that will arise, to do the actions required to achieve our goals.

The arrows in the horizontal position represents the trajectory or forward motion of our journey.


The thin line through the centre represents the balance we are always striving for in all aspects of our life, the harmony and simplicity that balance brings us.


The circle is the 'I', me, you. Our circles encompass all that we are, that we dream of, our gifts and talents.

Surrounding us are the people who sit at our campfire, the closest ones to our hearts. The next circle is our Village, the people who love us, guide us, share our lives with us. Everything we do has a ripple effect on our future, the people around our campfire, our village and the wider community.


The circle also represents the elements we need to achieve the life we want:

  • I Must - the rules and beliefs we set ourselves to live by, based on our values

  • I Am - the person you want and to be to achieve your vision

  • I Do - the small and the massive actions you need to take to achieve the life you want

  • I Have - a clear vision of the life you want, the strategy and goals to achieve your vision


Linda Ferrari | Women's Personal Coach

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